The healthtech GTM playbook nobody hands you

Most healthtech teams treat go-to-market as a launch checklist. It is not. GTM is the system that connects who you are for, why you win, and how you reach them into repeatable pipeline.

Three moves actually move pipeline in a regulated, technical market. First, get sharp on positioning before you spend a dollar: the buyer, the alternative you replace, and the one outcome you own. Second, pick two or three channels and go deep instead of spraying ten. Third, treat activation as a growth lever, instrument the first session and fix the step that unlocks the rest.

Do these three well and the rest of the funnel gets easier. Skip them and no ad budget will save you.