Free growth tools and resources
Practical tools and templates I use in real GTM work. The calculators run right here, no signup. Grab the downloads when you want the deeper playbooks.
UTM campaign URL builder
Tag your links with clean, consistent UTM parameters so every click lands in the right campaign report.
CAC, LTV and payback calculator
Plug in your spend and retention to see unit economics update live: acquisition cost, lifetime value, the LTV to CAC ratio, and how fast you earn CAC back.
LTV : CAC ratio
n/aCAC
LTV
CAC payback
Avg customer lifetime
Estimates for planning only. LTV uses a simple churn-based lifetime and gross-margin revenue, not discounted cash flow.
A/B test significance calculator
Paste in your visitor and conversion counts for each variant to see the lift and whether the result is statistically significant.
Enter your numbers to see which variant is winning.
Method: two-sided two-proportion z-test. Confidence is 1 minus the p-value, reported as a percent. A result at or above 95 percent is treated as significant. This is a guide, not a substitute for a full experiment analysis.
Growth playbooks, free.
The same frameworks I use to move healthtech and B2B products from zero to real pipeline. One click, drop your email, done.
The Healthtech GTM Playbook
The exact go-to-market motion for taking a regulated product from zero to real pipeline. Positioning, channel mix, and the first 90 days.
AI Growth Skills Pack
12 ready-to-run AI skills for growth teams: ICP research, ad copy, lifecycle emails, and competitor teardowns.
PLG Activation Teardown Kit
The framework I use to find and fix activation drop-off, with 20 real SaaS examples.
B2B Positioning Canvas
A one-page canvas to lock who it is for, why it wins, and the words that convert.
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Complete signup →The stack I use to run growth and GTM.
Amplitude
The product analytics I check daily.
Check it out →Customer.io
Where I build every onboarding and nurture flow.
Check it out →Ahrefs
My go-to for keywords and competitor gaps.
Check it out →Attio
A CRM that keeps up with a fast pipeline.
Check it out →beehiiv
How I grow and monetize a newsletter.
Check it out →Clay
Enrichment and list building on autopilot.
Check it out →Webflow
Ship marketing sites without waiting on eng.
Check it out →Default
Route and qualify inbound leads instantly.
Check it out →Some links are affiliate links. I only recommend tools I actually use.