About

From science to growth.

I am Fawad, a growth marketer who started in science. I help healthtech and technical teams turn complex products into growth.

I have driven pipeline, activation, and revenue across AI, healthtech, and rare disease, and I have the McMaster Biomedical MBA to bridge the science and the business.

  1. Now

    Growth @ MedMe Health

    Leading growth for a pharmacy operating system across a regulated, technical market.

  2. Before

    Science to marketing

    Started in the lab, then moved into growth. I turn clinical and technical complexity into clear stories that convert.

  3. Always

    Building in the open

    Side projects, tools, and writing on how technical teams find their market.

Selected results
0
organic click growth at Greenspace
0
B2B ARR driven at 4.5x ROAS
0
users scaled 3x at Resemble AI
0
CAC against $2,000+ LTV
Experience

Roles and results.

  1. 2026–now

    Marketing Manager, MedMe Health

    Rebuilt the website (2x web traffic so far) with lead tracking, and ran 9 conferences across the US and Canada for 70+ independent and enterprise pharmacy sign-ups. Rolling out AI automations org-wide and helping launch new AI products.

  2. 2023–2026

    Growth Marketing Manager, Greenspace Health

    Managed $442K+ in annual ad spend at a 4.5x ROAS, resulting in $14.6M in B2B ARR. Grew organic clicks 513% through SEO and AEO, ranking as the top suggestion in Google AI Overviews. Greenspace was named to the Deloitte Technology Fast 50 and Fast 500 twice during my tenure.

  3. 2021–now

    Fractional Head of Growth, Divisional

    #1 worldwide Product Hunt launches for Y Combinator startups Tempo Labs and Bolto, a 10x lift in event and pricing-page conversions for Hopin through A/B tests, and 941 customers at a $32 CAC for Chief of Staff Network.

  4. 2021–2023

    Growth Marketing Manager, Resemble AI

    First marketing hire. Grew users 3x to 365,000+ (25.5K monthly sign-ups) and ARR from under $500K to over $2.5M through SEO, lifecycle email, webinars, and PLG, and built partnerships with OpenAI, Epic Games, and Netflix.

  5. 2019–2020

    Associate Product Manager, Horizon Therapeutics

    Digital campaigns for rare-disease medicines that drove 500+ targeted HCP clinical-trial paper views and ~184% month-over-month impression growth, plus a medication-adherence tracker app that earned 100% positive patient and caregiver focus-group feedback.

  6. 2015–2018

    Co-founder and CEO, Eatable Technologies

    Led a team of six to build and market the Eatable app: 5M+ social views in seven days, $25K+ raised, 1st place in pitch competitions, and a Top 5 Young Entrepreneur selection.

  7. 2015–2016

    Google Marketing Associate, Google Canada

    Selected through a competitive process; led initiatives to launch Google Cardboard and VR in Canada.

  8. Education

    McMaster University

    MBDC (Biomedical MBA), GPA 3.98/4.0, with a published case study on rare diseases in Canadian pharma. Honours BHSc, President's Award (top 1% of undergraduates), Summa Cum Laude.

Track record
Certn✦Northbeam✦Resemble AI✦Greenspace Health✦Cover Health✦Hopin✦Centro Commerce✦Tempo Labs✦Gantry✦NeonBlue✦Healthyish✦Frame.so✦Operating Crew✦CIOS✦Divisional✦Stinson Design✦Pai for Congress✦OpsLevel✦Sylva✦Range✦Quipli✦Dashworks✦Boutiq✦Google✦Eatable✦Beneficent Relief✦Bridging Borders✦Horizon Therapeutics✦UNICEF✦McMaster University✦Wealthsimple✦MedMe Health✦Bolto✦Zoya✦Gears Canada✦
Off the clock

What I am into outside of work

Growth is the day job. Here is some of what fills the rest of the hours.

Family and my nephews

Chief uncle duties. A lot of my weekends go to my nephews, and family is the thing I plan everything else around.

Badminton and tennis

My favourite way to move. Fast, social, and the good kind of competitive. Always up for a game or a hit.

Personal finance

I love the mechanics of money, so I built a set of free Canadian calculators to make the decisions easier.

Explore my calculators

Giving back

I volunteer with Beneficent Relief, a charity focused on getting aid and essentials to people who need it most.

Coin collecting

A quiet hobby. I collect coins and love the history and design packed into each one.

AI and new tech

Always learning. I test new AI tools the week they ship and fold what works into how I build and market.

Fun facts

I appear on screen in The Handmaid's Tale.

In high school I was the top-rated Obama voice impersonator on Fiverr.

FAQ

Frequently asked.

Who is Fawad Ahmed?
Fawad Ahmed (full name Mohammed Fawad Ahmed) is a growth marketing and go-to-market (GTM) leader based in Toronto, Canada. He is Marketing Manager at healthtech company MedMe Health, previously led growth marketing at Greenspace Health and Resemble AI, and holds a Biomedical MBA (MBDC) from McMaster University.
What does Fawad Ahmed do?
He builds and runs growth marketing and GTM programs for technology companies, spanning demand generation, paid media, SEO and answer engine optimization (AEO), product-led growth (PLG), lifecycle and email marketing, account-based marketing (ABM), and marketing analytics, with a focus on healthtech and B2B SaaS.
What is Fawad Ahmed known for in growth marketing?
Fawad is known for full-funnel growth with measurable results. At Greenspace Health he managed $442K+ in annual ad spend at a 4.5x ROAS, resulting in $14.6M in B2B ARR, and grew organic clicks 513% through SEO and AEO. As the first marketing hire at Resemble AI, he grew users 3x to 365,000+ and ARR from under $500K to over $2.5M.
What companies has Fawad Ahmed worked with?
Fawad is Marketing Manager at MedMe Health. Before that he was Growth Marketing Manager at Greenspace Health and at Resemble AI, Associate Product Manager at Horizon Therapeutics, and a Google Marketing Associate at Google Canada. His wider track record includes Hopin, Wealthsimple, UNICEF, and Y Combinator startups Tempo Labs and Bolto, and he co-founded Eatable Technologies.
What is a go-to-market (GTM) strategy?
A go-to-market strategy is the plan for how a company reaches its target customers and wins market share: the audience, positioning, channels, pricing, and the sales and marketing motion. In growth marketing, GTM connects demand generation and product-led growth into measurable pipeline.
Where is Fawad Ahmed based?
Fawad Ahmed is based in Toronto, Ontario, Canada.
What is answer engine optimization (AEO)?
Answer engine optimization (AEO) is the practice of making content easy for AI answer engines, such as Google AI Overviews, ChatGPT, and Perplexity, to find, trust, and cite. It extends SEO with answer-first writing, structured data, and consistent facts about a brand or person. Fawad used an AEO and SEO strategy at Greenspace Health to grow organic clicks 513% and rank as the top suggestion in AI Overviews.
Does Fawad Ahmed do fractional or consulting work?
Yes. Since 2021 Fawad has worked as a fractional head of growth and demand generation consultant, including #1 worldwide Product Hunt launches for Y Combinator startups Tempo Labs and Bolto and a 10x conversion lift for Hopin. Get in touch through the contact page on ahmed.fyi.

Growth and GTM field notes, monthly

What is working in healthtech growth. Tactics, teardowns, and the occasional contrarian take. No fluff.