About

From science to growth.

I am Fawad, a growth marketer who started in science. I help healthtech and technical teams turn complex products into growth.

I have driven pipeline, activation, and revenue across AI, healthtech, and rare disease, and I have the McMaster Biomedical MBA to bridge the science and the business.

  1. Now

    Growth @ MedMe Health

    Leading growth for a pharmacy operating system across a regulated, technical market.

  2. Before

    Science to marketing

    Started in the lab, then moved into growth. I turn clinical and technical complexity into clear stories that convert.

  3. Always

    Building in the open

    Side projects, tools, and writing on how technical teams find their market.

Selected results
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organic click growth at Greenspace
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B2B ARR driven at 4.5x ROAS
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users scaled 3x at Resemble AI
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CAC against $2,000+ LTV
Track record
Certn✦Northbeam✦Resemble AI✦Greenspace Health✦Cover Health✦Hopin✦Centro Commerce✦Tempo Labs✦Gantry✦NeonBlue✦Healthyish✦Frame.so✦Operating Crew✦CIOS✦Divisional✦Stinson Design✦Pai for Congress✦OpsLevel✦Sylva✦Range✦Quipli✦Dashworks✦Boutiq✦Google✦Eatable✦Beneficent Relief✦Bridging Borders✦Horizon Therapeutics✦UNICEF✦McMaster University✦Wealthsimple✦MedMe Health✦Bolto✦Zoya✦Gears Canada✦
Off the clock

What I am into outside of work

Growth is the day job. Here is some of what fills the rest of the hours.

Family and my nephews

Chief uncle duties. A lot of my weekends go to my nephews, and family is the thing I plan everything else around.

Badminton and tennis

My favourite way to move. Fast, social, and the good kind of competitive. Always up for a game or a hit.

Personal finance

I love the mechanics of money, so I built a set of free Canadian calculators to make the decisions easier.

Explore my calculators

Giving back

I volunteer with Beneficent Relief, a charity focused on getting aid and essentials to people who need it most.

Coin collecting

A quiet hobby. I collect coins and love the history and design packed into each one.

AI and new tech

Always learning. I test new AI tools the week they ship and fold what works into how I build and market.

Fun facts

I appear on screen in The Handmaid's Tale.

In high school I was the top-rated Obama voice impersonator on Fiverr.

FAQ

Frequently asked

Who is Fawad Ahmed?
Fawad Ahmed (full name Mohammed Fawad Ahmed) is a growth marketing and go-to-market (GTM) leader based in Toronto, Canada. He currently leads growth at healthtech company MedMe Health and holds a Biomedical MBA from McMaster University.
What does Fawad Ahmed do?
He builds and runs growth marketing and GTM programs for technology companies, spanning demand generation, product-led growth (PLG), lifecycle marketing, and marketing analytics, with a focus on healthtech and B2B SaaS.
What is Fawad Ahmed known for in growth marketing?
Fawad is known for go-to-market strategy and full-funnel growth: sharp positioning, picking the right channels, and turning demand generation and product-led growth into measurable pipeline for technical, regulated products.
What companies has Fawad Ahmed worked with?
Fawad has growth and GTM experience across companies including Google, Hopin, Resemble AI, Greenspace, Horizon Therapeutics, UNICEF, and Wealthsimple, and currently works at MedMe Health.
What is a go-to-market (GTM) strategy?
A go-to-market strategy is the plan for how a company reaches its target customers and wins market share: the audience, positioning, channels, pricing, and the sales and marketing motion. In growth marketing, GTM connects demand generation and product-led growth into measurable pipeline.
Where is Fawad Ahmed based?
Fawad Ahmed is based in Toronto, Ontario, Canada.

Growth and GTM field notes, monthly

What is working in healthtech growth. Tactics, teardowns, and the occasional contrarian take. No fluff.