Growth that ships.
I help healthtech and technical teams find their market and grow. Scientist turned growth marketer. Positioning, GTM, and full-funnel execution that ships.
- Deloitte Technology Fast 502x recipient, at Greenspace Health
- #1 Product Hunt, worldwidelaunches for Tempo Labs and Bolto (YC)
- President's Award, McMasterTop 1% of undergraduates, Summa Cum Laude
- Google-trained marketerGoogle Marketing Associate, Google Canada
How I help teams grow.
Advisory or hands-on. I plug in where healthtech and technical teams need momentum.
Go-to-market strategy
Nail positioning, ICP, and the channel mix before you spend a dollar.
Full-funnel growth
Acquisition, activation, and retention across paid, SEO, lifecycle, and PLG.
Fractional growth leadership
Senior growth on your team without a full-time hire. Strategy plus shipping.
Positioning and messaging
Turn complex, technical products into words that convert.
Growth is an experiment.
I came up as a scientist. I run growth the same way: hypotheses, instrumentation, and AI-assisted experiments that compound.
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01
Hypothesize
Every growth bet starts as a falsifiable hypothesis, not a hunch.
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02
Instrument
Wire up tracking, data, and AI tooling so the signal is measurable.
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03
Experiment
Ship the smallest test that can move the metric, then read the result honestly.
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04
Compound
Double down on what works; the wins stack into a system that keeps growing.
Where I have driven growth.
Small wins that stack into a curve.
Monthly organic search clicks at Greenspace Health: 3.82K to 23.4K in under two years, +513%. AEO and SEO layered as a system, not a launch.
| Month | Clicks (K) |
|---|---|
| Mar '23 | 3.82 |
| May '23 | 4.3 |
| Jul '23 | 5.0 |
| Sep '23 | 5.9 |
| Nov '23 | 7.1 |
| Jan '24 | 8.6 |
| Mar '24 | 10.4 |
| May '24 | 12.6 |
| Jul '24 | 15.1 |
| Sep '24 | 17.8 |
| Nov '24 | 20.6 |
| Jan '25 | 23.4 |
Organic clicks at Greenspace Health, Mar 2023 to Jan 2025. Endpoints actual; path smoothed between reported points.
Free growth tools that answer the hard questions.
Four calculators built from real growth work. No signup, results in under a minute.
Growth playbooks, free.
The same frameworks I use to move healthtech and B2B products from zero to real pipeline. One click, drop your email, done.
The Healthtech GTM Playbook
The exact go-to-market motion for taking a regulated product from zero to real pipeline. Positioning, channel mix, and the first 90 days.
AI Growth Skills Pack
12 ready-to-run AI skills for growth teams: ICP research, ad copy, lifecycle emails, and competitor teardowns.
PLG Activation Teardown Kit
The framework I use to find and fix activation drop-off, with 20 real SaaS examples.
B2B Positioning Canvas
A one-page canvas to lock who it is for, why it wins, and the words that convert.
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Complete signup →“Fawad rebuilt our GTM from the ground up. Pipeline tripled in two quarters.”
Dana WhitfieldFounder, healthtech SaaS“He thinks like a scientist and ships like an operator. That combination is rare.”
Marcus LindqvistVP Marketing, AI startup“The clearest positioning work we have ever done. The whole team uses his canvas.”
Priya NairCEO, B2B platform
Let's build growth that compounds.
Fractional growth leadership and GTM strategy for healthtech and technical teams that need pipeline, not vanity metrics.